These mugs are each of the four host's favourite mugs stacked together to signify the collaborative nature of the podcast, built over cups of tea with diverse voices and perspectives. Imperfectly stacked to emphasise and welcome their gaps, which they welcome their listeners and guests to fill.
The dual role of the tea bag label is to advertise the podcast name and specifies the hot drink as tea over other mug associated drinks.
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This podcast wants people to feel at home listening to them no matter where they physically are. Whether on their daily commute, in their studio, or at home in the garden, Tea-Total wants to invoke a friendly, informal and welcoming relationship between themselves and their listeners. Encourage them to grab a cup of tea, have a seat and listen in on the topic of the day.
These neutral, muted and calm pastel colours suggest the a relaxed and approachable vibe, with a conversational and informative purpose.
All visuals will be made with this colour scheme including social media text posts and promotional material.
Above are the four host's Pantone colour-strology colours (based on their birth dates, defined by Pantone) which the chosen colour scheme was heavily based on.
